37signals

37 Principles

Core principles and philosophies from 37signals about building sustainable businesses, staying small, and maintaining your sanity.

00.
Start here
01.
An obligation to independence
02.
Work isn't war
03.
Small teams
04.
Profit motive
05.
Err on the side of do
06.
Shape Up every six
07.
We don't sell you
08.
8/8/8
09.
NOTASAP
10.
The Fortune 5,000,000
11.
Don't emulate the office
12.
Hours aren't equal
13.
On repeat
14.
Meetings aren't free
15.
Bury the hustle
16.
The trap of marginal thinking
17.
Politicking
18.
Two tokens of customer service
19.
Pay people, not addresses
20.
Small tech
21.
Know no
22.
Stayups
23.
Thoughting vs. thinking
24.
Fixed
25.
Disagree and commit
26.
Kick in the face, kick in the ass
27.
Broadly speaking
28.
Shots on goals
29.
JOMO not FOMO
30.
Miscommunication problems
31.
Easy?
32.
Ruby on Rails
33.
Planning is guessing
34.
Sleep on it
35.
Companies aren't families
36.
Context > consistency
37.
What's in a name?